What Does a Stockbroker Do?

What stockbrokers do, how the job has changed, and how to get started in the field.

CAREERS

Connor Lee

11/24/20242 min read

A computer screen displaying a white line graph of financial market data
A computer screen displaying a white line graph of financial market data

Introduction

Stockbrokers used to shout orders on crowded trading floors. Today, most trades happen with a tap on a phone. But stockbrokers still play an important role in helping people and institutions buy and sell investments.

What Stockbrokers Do

A stockbroker buys and sells securities like stocks, bonds, and funds on behalf of clients. Some work with individual investors, offering advice and handling their accounts. Others work with institutions like pension funds and mutual funds, executing large trades. Many brokers today also act as financial advisors, helping clients plan for long-term goals.

How the Job Has Changed

Online brokerages and commission-free trading apps have made it easy for anyone to trade without a broker. As a result, many brokers now focus on giving personalized advice, managing portfolios, and building relationships rather than just placing trades. Technology has made the job more about guidance and less about execution.

How to Become One

Most brokers have a bachelor's degree in finance, economics, or business. To legally buy and sell securities, they must pass licensing exams administered by FINRA, such as the Securities Industry Essentials exam and the Series 7. Strong communication skills and the ability to build trust are essential for success.

Conclusion

Stockbrokers connect people with the financial markets. If you enjoy following the markets and helping people reach their goals, this career could be a great place to start!