Investing in Sports Teams and Leagues
How investors can profit from the business of professional sports.
INVESTING MADE EASY
Mithun Chigurupati
4/22/20252 min read
Introduction
Professional sports teams are worth billions of dollars, and their values have soared over the past few decades. While most people cannot buy a team, there are still ways to invest in the business of sports.
How Sports Teams Make Money
Teams earn money from media rights, ticket sales, sponsorships, merchandise, and concessions. Television and streaming deals are the biggest source of revenue for many leagues. The NFL's media deals, for example, are worth over $100 billion over their lifetimes.
Ways to Invest
A few teams are publicly traded, like Manchester United. Companies like Madison Square Garden Sports, which owns the New York Knicks and Rangers, are also public. Investors can buy shares in sports-related businesses like Nike, ticketing companies, and sports betting firms. Some leagues now allow private equity firms to buy small stakes in teams.
Risks to Consider
Team values depend on leagues' rules, media deals, and fan interest. Sports stocks can be affected by player strikes, scandals, or poor team performance. Ownership of a small stake usually means little control over decisions.
Conclusion
Investing in sports lets you combine your passion for games with your interest in business. It is a fascinating way to see how entertainment creates value!
